360 ELEVATED® MAKES HISTORY WITH UNION STATION TIME CAPSULE PROJECT — CONTRIBUTES BRANDING, YEARLONG VIDEOGRAPHY, AND LEGACY CONTENT FOR NEXT 100 YEARS
Ogden, Utah — May 31, 2024 — In a once-in-a-century moment, 360 ELEVATED® proudly joined the City of Ogden and community leaders in the historic unveiling and rededication of the Union Station time capsule, first sealed in 1924. Not only was the award-winning agency present at both the opening and closing ceremonies, but it also played a key role in developing the Union Station Centennial brand, curating legacy video content, and ensuring the story of today’s Ogden is preserved for the next century.
“Advertising and marketing firms are powered by local artists, creators, videographers, photographers, analysts, and creative strategists—passionate professionals who often remain behind the scenes while helping businesses, brands, and communities thrive. No one ever stops to ask, ‘Who made that Super Bowl commercial that made you laugh, cry, or remember your childhood?’ But it’s those unseen hands shaping culture and connection. As a locally owned business, we are deeply honored to have played a part in this historic moment with Ogden City and Union Station, knowing our contribution will be experienced again one hundred years from now in 2124,” said Tami Brower, Vice President of 360 ELEVATED®.
A Century Unsealed: May 31, 2024
The original time capsule, sealed into the cornerstone of Union Station on May 31, 1924, was opened in front of a large public audience. Contents included:
- Original newspaper clippings
- A train timetable from the roaring 1920s
- An invitation to the 1924 cornerstone ceremony
- Letters and brochures, including one from Lagoon amusement park
The event was attended by Utah historians, city officials, representatives from the Masons of Utah, and community members. A moving tribute included reciting the original 1924 poem and a new poem written for the 2024 celebration.
360 ELEVATED®: Helping Brand a Historic Milestone for Generations to Come
360 ELEVATED® was selected to lead creative branding and storytelling for Union Station’s centennial year, marking a rare opportunity to blend tradition with innovation. The agency:
- Designed the Union Station Centennial branding, incorporating Ogden’s rail heritage and vibrant future
- Produced a yearlong videography compilation, highlighting cultural events, resident interviews, city development, and behind-the-scenes moments
- Partnered with Ogden City officials, historians, and community leaders to ensure the time capsule items reflected the heart of today’s Ogden
Among the key contributors are well-known journalists Lynn Blamires and cinematographer Travis Brower. Their contributions add narrative depth and historical perspective to the momentous occasion, forming part of the legacy that will be remembered for generations.
A New Capsule for the Future: November 22, 2024
On November 22, 2024, Union Station hosted a cornerstone rededication ceremony featuring:
- A new time capsule placement
- A community concert and drone light show
- 360 ELEVATED® and MY LOCAL UTAH were two of twenty-five companies chosen to contribute Items representing the modern-day Ogden, alongside others such as Union Pacific Railroad, the Ogden-Weber Chamber of Commerce, Weber State University, Ogden Mayor Ben Nadolski, and the Ogden Arts Committee.
360 ELEVATED®’s compiled video project and branded assets were sealed into the new capsule, now set to be opened in 2124. At 360 ELEVATED®, we don’t just create campaigns—we capture culture, history, and moments that matter. Our work with Union Station wasn’t just another branding job; it was a historic collaboration that blended heritage, community, and future vision into one unforgettable project.
We didn’t just market a centennial—we became part of it. From the steel rails that built a city to the digital frames that tell its story, we are proud to say we helped make history—literally.
Here’s to the next 100 years.
About 360 ELEVATED®
360 ELEVATED® is a full-service marketing, advertising, and public relations firm headquartered in Utah. It serves government agencies, nonprofits, and business organizations on a local and national level. With a legacy of nearly 30 years, the firm specializes in impactful storytelling, videography, building brands, data intelligence, community outreach, creative content, website development, UX/UI design, media buying, and traditional and digital strategy. Learn more at www.360elevated.com.
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