A brand isn’t simply how an organization looks. It’s what people understand, remember and trust about it. For over 28 years, 360 Elevated has built brand strategy, identity and messaging for businesses, cities, healthcare organizations and community brands, work that has earned national recognition.

Every strong brand starts with strategy, not a logo. We define who you are, who you serve and what sets you apart, then build the positioning that carries that answer through every channel, from your website to your advertising to how your team talks about your organization.

Once strategy is set, we translate it into words and visuals that work together. Brand messaging gives your team one consistent voice across your website, campaigns and sales conversations. Visual identity, including logo systems, color, typography and photography direction, turns that voice into something people recognize at a glance, at any size and on any screen. See our approach to graphic design.

Growing organizations often need to organize multiple brands, sub-brands or programs under one system, brand architecture. And when a brand no longer reflects who you’ve become, we lead full rebrands and refreshes: new logo, new messaging, and a phased rollout across your website, signage and marketing. As part of Ogden City’s broader marketing strategy, we led the rebrand of Union Station, one of the city’s most iconic historic assets. See the full Ogden City Marketing Case Study.

A brand is only consistent if it’s documented. We build brand guidelines that give your team, vendors and partners clear rules for logo use, color, tone and messaging, so your brand stays recognizable no matter who is executing it. From there, we activate the brand across real campaigns, including advertising, social, video, print and events, keeping every touchpoint aligned to the same strategy.

Cities, downtowns and destinations are brands too. Our work with Ogden City has included place and destination branding for 25th Street, Ogden City Arts and the annual Christmas Village, campaigns built to strengthen tourism, drive local pride and support economic development. The same principles guide our community branding work: giving a place or program an identity that reflects the people who make it up.

For organizations competing for talent, we also build employer branding: positioning and messaging that helps you recruit and retain the right people, not just customers.

Showcasing your brand on packaging, apparel and everyday materials is a powerful way to bring your identity to life. At 360 Elevated, we design branded merchandise that goes beyond logo placement, built to tell your story and extend your brand’s presence.

Our branding work has earned national recognition for organizations including Union Station, Intermountain Health, Minky Couture, Chick-fil-A, Ogden City Arts, Christmas Village, 25th Street and Clearfield City. See more of our work in our case studies and Awards + Impact.

Brand Strategy
Positioning
Messaging
Visual Identity & Logo Systems
Brand Architecture
Rebranding & Refreshes
Brand Guidelines
Campaign Activation
Place & Destination Branding
Community Branding
Employer Branding