Contractor Marketing Case Study:
How 360 Elevated Delivered Scalable Growth
Driving Organic Growth & High-Intent Leads
This contractor is a trusted provider of residential and commercial roofing, providing services to homeowners and businesses across Utah and Arizona, known for quality craftsmanship and reliable service. While their offline reputation was strong, their digital marketing efforts weren’t fully capturing demand in search or paid channels. To close that gap, they partnered with 360 Elevated to develop an integrated strategy combining SEO, email marketing, and paid advertising, boosting organic visibility, maximizing high-intent search traffic, and driving consistent, qualified leads through both organic and paid growth channels year-round.
Industry
Home Services
Home Improvement
Contractor
Trades
Services
Google Ads Management
Content Creation
Videography
Advertising
Email Marketing
Social Media Marketing
0
+
Impressions
0
%
Increase in Website Traffic
0
%
Lower CPA for Retargeting
0
%
Decrease in CPC Cost
The Challenge
Before partnering with 360 Elevated, this roofing contractor was operating with a marketing system that lacked consistency and predictability. While their team delivered high-quality roofing work and had a strong local reputation, their digital marketing efforts failed to generate a steady flow of qualified leads. Paid advertising produced inconsistent results, website traffic rarely converted into phone calls, and competition in the local market continued to intensify. Growth depended heavily on seasonal demand and referrals, making it difficult to scale revenue or plan for long-term expansion with confidence.
The Clients Marketing Goals
360 Elevated transformed this roofing contractor’s digital presence into a high-performing growth engine through a fully integrated, data-driven marketing strategy. In under six months, the campaign generated more than 2 million targeted impressions, drove 120,000+ website visits, and delivered 14,600 high-intent clicks, resulting in over 3,000 inbound calls and 1,317 qualified lead form submissions from homeowners and businesses actively searching for their services. Strategic keyword and channel optimization pushed 78% of priority roofing keywords into the top three local search positions, dramatically increasing visibility for roof replacement, storm damage, and inspection services. At the same time, performance refinements reduced cost per click by 40% and lowered cost per acquisition by 39% through advanced retargeting, significantly improving paid media efficiency. To support scale and sustained growth, our team developed 600+ custom creative assets, fueling consistent engagement, stronger brand recall, and dominant visibility across both paid and organic search channels.
Goals
Increase Qualified Leads
Improve Search Visibility
Strengthen Brand Presence
Lower CPC and CPA
Drive Inbound Calls & Forms
Increase ROI & Marketing Automations
The Contractor Marketing Results
360 Elevated transformed this roofing contractor’s digital presence into a high-performing growth engine through a fully integrated, data-driven marketing strategy. In under six months, the campaign generated more than 2 million targeted impressions, drove 120,000+ website visits, and delivered 14,600 high-intent clicks, resulting in over 3,000 inbound calls and 1,317 qualified lead form submissions from homeowners and businesses actively searching for their services. Strategic keyword and channel optimization pushed 78% of priority roofing keywords into the top three local search positions, dramatically increasing visibility for roof replacement, storm damage, and inspection services. At the same time, performance refinements reduced cost per click by 40% and lowered cost per acquisition by 39% through advanced retargeting, significantly improving paid media efficiency. To support scale and sustained growth, our team developed 600+ custom creative assets, fueling consistent engagement, stronger brand recall, and dominant visibility across both paid and organic search channels.
The 360 Marketing Strategy
360 Elevated built a clear, results-focused marketing strategy designed to increase visibility, attract the right audience, and drive consistent lead growth. By combining targeted advertising, strong local presence, compelling creative, and strategic website improvements, the approach ensured the client stayed in front of homeowners ready to take action. Ongoing refinement helped maximize performance over time, turning digital marketing into a reliable source of new business and long-term growth.
360 Elevated optimized their performance across Google Ads, refining campaigns to target homeowners and businesses searching for roofing and solar services.
We optimized specific website elements, including layout, messaging, and conversion flows, to ensure traffic from paid and organic channels converted into measurable leads.
We coordinated search and social media, organic and paid, and used insights from each channel to boost momentum and drive results.
We kicked things off with a detailed keyword strategy tailored to this contractor’s specific services and local market. Acting on recommendations from our keyword research and SEO audit, we developed and optimized intent-driven content designed to attract, educate, and convert the right visitors.
We expanded their presence through targeted social media advertising, reaching new audiences, and continuously optimizing their Meta Ads performance by monitoring and adjusting campaigns to better target homeowners and businesses seeking roofing and solar services.
