Ogden City Marketing Case Study:
Driving Tourism. Strengthening a Local Economy.
Driving Tourism, Events &
Economic Growth
Set against the dramatic backdrop of the Wasatch Mountains, Ogden City has quietly evolved into one of Utah’s most compelling destinations where historic charm, outdoor adventure, and a growing cultural scene converge. With a thriving downtown, year-round events, and a strong sense of community identity, Ogden offers the kind of authentic experiences today’s residents and visitors are actively seeking. Yet as the city continued to grow and invest in its future, leadership recognized an opportunity to more effectively tell its story, unify its messaging, and compete for attention in an increasingly crowded regional market. To close these gaps, they partnered with 360 Elevated® to develop a strategic, data-driven approach to city branding, marketing, and economic development, that intergrated printing, social media marketing, and paid advertising, our comprehensive strategy was designed to drive awareness, increase visitation, and create lasting impact.
Industry
City
Government
Community
Municipality
Services
Branding
Custom Printing
Graphic Design
Photography
Public Relations
Videography
Email Marketing
Paid Advertising
Media Planning
Media Buying
Social Media Marketing
0
+
Website Impressions
0
%
Increase in Engagement
0
+
Video Views
0
%
Increase in Event Attendance
The Challenge
Prior to partnering with 360 Elevated®, Ogden City delivered strong community programming, but its marketing efforts were fragmented, spread across departments, channels, and campaigns, without a unified strategy to maximize reach or measure performance. As competition for regional attention increased, city leadership recognized the need for a more modern, data-driven approach that could not only elevate brand awareness but also deliver measurable ROI through increased event attendance, visitation, and local economic activity. With limited internal bandwidth and evolving media demands, Ogden City partnered with 360 Elevated to unify its messaging, implement advanced targeting and media strategies, and build scalable marketing campaigns to drive awareness, engagement, and tangible economic impact.
The City’s Marketing Goals
As Ogden City expanded its investment in tourism, community programming, and economic development, city leadership identified a clear need to align key initiatives under a unified, performance-driven marketing strategy. From launching new storytelling platforms like The Ogden Way and the Mayor’s Podcast, to rebranding iconic assets such as Union Station and developing high-impact print publications, the City’s goals were centered on driving both awareness and measurable action. The focus was not only to elevate Ogden’s brand, but to translate that visibility into increased visitation, stronger event participation, and meaningful economic impact for local businesses and the broader community.
Goals
Design & Distribute City Magazines
Increase Event Attendance
Build Scalable Marketing Systems
Increase Brand Awareness
Strengthen Brand Presence
Brand & Launch The Ogden Way Podcast
Rebrand Union Station
Drive Direct Economic Impact
Increase Visitation Frequency
Improve Campaign Performance
Expand Audience Reach within a 60-90 Mile Radius
Support Local Businesses
Ogden City’s Marketing Results
By partnering with 360 Elevated, Ogden City implemented a fully integrated marketing strategy that combined media buying, creative production, and performance analytics into a single, unified system. 360 Elevated centralized messaging across departments, executed multi-channel campaigns across digital, traditional, and OTT/CTV platforms, and leveraged first-party data and geo-targeting to reach high-value audiences within a 60–90 mile radius. Through continuous optimization, audience segmentation, and campaign reporting, the City improved efficiency, reduced wasted ad spend, and directly tied marketing efforts to measurable increases in awareness, visitation, and event participation.
Award Winning Marketing: Voted America’s Best Main Streets
Through a strategic partnership with 360 Elevated®, Ogden City earned national recognition as one of the Best Main Streets in America, a milestone that reflects both the city’s investment in its downtown experience and the effectiveness of its marketing strategy. By unifying messaging across departments, elevating storytelling, and executing targeted, multi-channel campaigns, 360 Elevated increased visibility, drove foot traffic, and strengthened public perception of Ogden’s downtown core. Consistent promotion of events, local businesses, and cultural experiences, combined with media placement, positioned Ogden as a vibrant, must-visit destination, ultimately contributing to the national recognition and reinforcing the city’s reputation as a leading example of modern community and economic development.
360 Elevated’s Government Marketing Strategy
360 Elevated approached Ogden City as a living and evolving brand, not just a static logo. Our team created a multi-channel marketing strategy that blended creative storytelling, strategic media buying, and data to meet people where they are, whether it’s on the streets, on screens, on feeds, or on streaming platforms.
Custom city magazines were developed as a long-form storytelling tool and distributed to targeted households. This provided a tangible, high-impact touchpoint that reinforced campaigns and drove visitation.
360 Elevated® developed and executed a cohesive media strategy across digital, traditional, and OTT/CTV platforms, ensuring consistent messaging and maximum reach.
High-quality video, photography, and digital content were developed to showcase Ogden’s lifestyle, events, and community. This content improved engagement across platforms and strengthened the emotional connection with target audiences.
We coordinated search and social media, organic and paid, and used insights from each channel to boost momentum and drive results.
Strategic PR efforts, including press releases and media outreach, increased visibility across local and regional outlets. This helped amplify campaign messaging, build credibility, and extend reach further.
We expanded their presence through targeted social media advertising, reaching new audiences, and continuously optimizing their Meta Ads performance by monitoring and adjusting campaigns to better target homeowners and businesses in Ogden and surrounding areas.
