Objective
Build awareness of Ogden City. Develop recurring, innovative, data-driven strategies for Ogden City to support the communications department. Increase brand awareness, Improve positivity, Increase awareness to Utah residents within ninety miles, and increase resident awareness and frequency to support Ogden City events, parades, farmers markets, Christmas village, restaurant week, Harvest Moon festival, and art stroll Fridays. Develop and implement media campaigns that increase the number of residents and visitors within the state of Utah or 60 miles who patronize Ogden City events, restaurants, airports, museums, and concerts. Curate messaging that inspires visitation, supports local business, and builds the Ogden economy and resilience.
Additional campaigns for Ogden City:
Content creation and public relations for The Ogden Way initiative
Union Station Rebranding
Union Station 100 Year Celebration events and promotional advertising
Ogden Airport awareness
Deliverables
Public Relations
Media buying
Media planning
Integrated traditional media
Digital marketing campaigns
Video production
Graphic design
Commercial photography
Social media marketing
Paid advertising
Billboard campaigns
Custom printing
Digital publishing
Content creation
Press releases
Paid media campaigns
Native advertising
First-party data network campaigns
OTT, CTV, and paid campaigns
Social media ads
Venue targeting
