How One Contractor Generated 2 Million Views, 669K+ Impressions, and 3,000 Calls in Just 90 Days

Industry: Roofing | Contracting | Home Services

Marketing Partner: 360 Elevated

Campaign Duration: 90-120 Days

This locally owned multi-state roofing contractor company, operating across Arizona, Utah, and Nevada, with over 190 employees and divisions serving residential, commercial, and solar clients, was thriving. But marketing, advertising, and technology demands were growing faster than their internal capacity.

Algorithms were changing. Platforms multiplied. SEO became more technical. PPC costs skyrocketed. Video marketing became non-negotiable. And keeping up required far more than a single in-house hire.

Before partnering with 360 Elevated, the contractor faced common industry obstacles:

• Hiring an internal marketing employee with salary, benefits, training, and turnover risk.
• Inconsistent lead flow
• Heavy reliance on referrals
• Limited brand awareness in their service area
• Rising ad costs with diminishing returns.
• Partner with a professional marketing department built for scale.

They chose to partner with a full-service digital marketing agency, specializing in omni-channel marketing, advertising, and organic recurring services to help scale their business. They chose 360 ELEVATED® because they needed a system that didn’t just generate clicks but real phone calls from ready-to-buy customers.

• Increasing brand awareness in Mesa, Arizona; St. George, Utah; Cedar City, Utah; and expanding into Las Vegas
• Increasing website traffic and PPC performance
• Increase Local SEO
• Implementing email marketing
• Building a consistent brand presence across all locations
• Expanding reach across more platforms
• Supporting three verticals: Residential roofing, Commercial roofing, and Solar

360 ELEVATED® stepped in as the roofing company’s marketing department, managing traditional, digital, and technology-driven marketing.

Website Development & Technology

• Website optimization and management
• Database management
• Lead tracking infrastructure

Search Engine Optimization (SEO) for Contractors

• Keyword strategy across residential, commercial, and solar verticals
• Local SEO optimization across 150 listings
• Branded keyword monitoring
• Ongoing competitive analysis across four competitors

Paid Media & PPC for Contractors

• Multi-location Google Ads management
• Budget optimization by market
• Conversion-focused campaign structure

Social Media, Video, Photography, & Other Content:

• Professional video and photo assets
• Social media content design, posting, and management
• 600+ posts, designs, captions, and links created
• YouTube brand channel creation and linking
• TikTok account creation and linking
• Platform-specific posting and management for YouTube, Facebook, Google My Business, TikTok, Threads, & More.

Content & PR

• SEO-driven blog writing for contractors reaching audiences for residential, commercial, and solar in multiple states. 
• Email marketing content
• Press releases
• Print design and media
• QR code implementation

Analytics & Reporting

• Performance dashboards
• Ongoing reporting
• Call and lead tracking

Campaigns

• Shared multi-location campaigns
• July 4th print, digital, and video campaign
• Cross-channel creative alignment

Brand Awareness & Traffic

• 2,000,000+ total views through organic traffic
• 699,000+ website impressions in 2025 YTD, up from 87,000 in 2024

SEO for Contractors 

• Keyword rankings grew from 14 to 316 active keywords
• Local SEO optimized across 150 listings
• Branded keyword strategy implemented and monitored

Content Marketing 

• 600+ pieces of content designed, created, and managed
• Omni-channel distribution across SEO, social, PPC, and email
• YouTube brand channel launched and leveraged for cross-platform reach

Contractor Lead Generation

• 1,571 lead forms captured
• 2,756 inbound calls in the last 90 days
• 3,000+ calls generated overall
• 109 social leads in a 4-day paid campaign

Paid Media Efficiency – PPC Marketing Strategy

• Cost per click reduced to $4.04
• Industry average roofing CPC: $35–$75
• Multi-location PPC scaled without increasing wasted ad spend

For roofing and construction companies expanding across cities or states, growth isn’t about spending more—it’s about spending smarter.

For less than the cost of one employee, this company experienced an incredible gain.

If your roofing or construction company is:

• Overwhelmed with operations and behind in today’s demands in marketing technologies
• Expanding into new markets
• Struggling with rising ad costs
• Overwhelmed by SEO, PPC, video, and social platforms
• Or tired of guessing what’s working and what’s not.
• You don’t understand designing ads, editing videos, coding a website, or competitor research, or copywriting.

It may be time to stop patching leaks and hire a professional marketing agency to help your business scale.

This company didn’t grow by working harder. They grew by building systems.

They recognized:

• Marketing is no longer optional or part-time
• Marketing + Technology evolves too fast to manage internally
• In today’s age, one person cannot replace an entire marketing department
• Budgeting by location creates clarity and control
• Strategy and execution must work together

It was an investment in hiring a team, rather than one employee. Still, they saved on expenses that would have been incurred through hiring, training, and equipping; they saved on paid media buys by building organically, and the management of their PPC brought the cost per click down significantly.

 

If you’re ready to generate more calls, dominate your local markets, and stop wasting money on disconnected marketing efforts, now is the time to take the next step.

360 ELEVATED® helps roofing and construction companies scale with proven systems, not guesswork. Let’s talk about where your business is today and build a clear plan for where it’s going next.

Build smarter. Scale faster. Protect your time.

👉 Contact 360 Elevated today to schedule your strategy consultation.

Contact Information:

At 360 Elevated, we specialize in social media marketing that helps contractors and businesses in the home service industry maximize their budget, strengthen targeting, and generate measurable ROI. If you’re ready to elevate your advertising strategy and generate stronger results for your business, get in touch with our team today!

360 ELEVATED®
Phone: 801-543-0250
Website: 360Elevated.com

This article is intended for informational and editorial purposes only. The views expressed do not constitute professional advice. 360 Marketing & Advertising LLC is not responsible for third-party content, services, or outcomes referenced herein.