Personal Branding · 360 ELEVATED®
Every engagement starts here. We do not produce content until we know what the content is meant to prove.
Book a brand architecture callOr call 801-543-0250
Brand of a Leader is the flagship CEO personal brand strategy program inside the personal branding vertical at 360 ELEVATED®. It exists because most founders do not have a visibility problem. They have a narrative problem, and volume cannot fix a narrative problem.
The program runs in three phases, in a fixed order. Architecture first, distribution second, production third. Each phase produces assets you own, whether or not you continue to the next.
Phase 01: Brand Architecture
What you stand for, in language you would actually say out loud.
We interview you the way a journalist would, not the way an intake form would. Then we build the structure: positioning, point of view, the two or three territories you credibly own, the stories that carry them, and a voice guide that keeps every future asset sounding like you.
- Positioning statement and point-of-view platform
- Signature story bank
- Voice and tone guide
- Full bio suite, short to long
- Visual direction
- Message hierarchy for press and stage
Phase 02: Scaling Strategy
Where the narrative goes, in what order, measured against what.
Architecture without distribution is a document nobody opens. We map channels to outcomes: which platforms, publications, stages, and podcasts, at what cadence, against which metrics. The runway before the plane.
- Channel strategy mapped to business outcomes
- Editorial pillars and calendar
- Media and podcast target list
- Speaking and awards strategy
- Name-search visibility plan
- Measurement framework
Phase 03: Co-Created Execution
Built with you. Not about you.
You bring the thinking in interviews and voice notes. We handle production. Ghostwriting and podcasting, executive PR, founder films, and legacy book publishing are drawn on as the strategy calls for it, and nothing publishes in a voice you do not recognize.
How engagements are structured
- Brand Architecture Sprint. Phase 01 standalone. Fixed scope, defined timeline, a complete positioning foundation you own.
- Architecture + Scaling. Phases 01 and 02, for founders with an internal team ready to execute.
- Full Program. All three phases on an ongoing retainer.
Start with the architecture.
A 30-minute fit call tells you which phase you actually need. We would rather tell you no than take a retainer for work that will not land.
Back to Personal Branding for Founders, Visionaries and CEOs